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Our Edtech Consulting Process
Unique Value Proposition (UVP)
Our team helps edtech companies identify the most unique and powerful benefits of their offering. Risks and “deal breakers” are also uncovered.
Personas & Messaging
We identify specific personas, including edtech job titles, which map to primary and secondary UVPs and funding. Specific messages are crafted for each.
Go-to-Market (GTM)
Together we design the go-to-market strategy including organizational structure and processes. We show what it takes to be successful, including marketing, content, sales funnel approach, and the keys to winning RFPs.
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